My research consisted of studying online the technical functions and capabilities of picture display, interviewing technicians at Marigold in El Segundo, and conversing with DIRECTV engineers. I discovered that perfected picture quality relies on both automated software and the human eye. I was also able to test out tools that other companies offer, such as Spyder, Xbox, Apple, and THX.
After analyzing the approaches these companies took to solving the picture calibration issue, decided to create a wizard that would ameliorate the issue to the broadest audience among DirecTV customers—people who want to care but don’t know how.
Below are my wire frames and final deck of the wizard.